Weird Sobe Lizard Naomi Campbell Commercial

Tell me what it is you make of this:

http://www.youtube.com/watch?v=mKtklqMHSCo&feature=user

I swear this commercial blows my mind every time I watch it. It's so...strange. By the way, I'm using it for my Popular Culture Class. We're doing a presentation where we have to analyze some kind of video advertisement. Cool, right?

<3t.